What is the social responsibility of business Essay

What is the social responsibility of business - Essay Example This is because all the stakeholders play a great role in defining the role of the business regarding its needs and desires, which go a long way in building its growth (Wight and Morton 155). The business aim of making profits is crucial and definitely important because it cannot operate without it. Creating shareholder value by generating profits is the focus for many businesses across the world. However, it is important to note that shareholder value should not be the sole purpose for the survival of a business. Mackey believes that putting the customers’ needs ahead of shareholder value leads to a successful business. In a business where the central theme is to make profits, the customers’ needs are a means of achieving the business goals. This is a distorted method of running a business because the stakeholders including the customers are crucial in sustaining the business. Businesses should pursue customer happiness because it is an end in itself, which ensures that a business mission is pursued in higher interest, passion, and compassion for their needs (Tisch and Weber 122). In addition, a business whose sole purpose is maximizing profits and shareholder value does not fully value the needs of other stakeholders like employees, investors, suppliers, the community and the environment. A business must focus its success by incorporating all the stakeholders since they bring value in all areas. The company leadership should examine the competitive marketplace and other variables to determine how to effectively share with all stakeholders. T.J. Rodgers argues that any money and time spent in charity is a form of extorting investors since the company assets legally belong to them. Many in this view argue that the company management has the responsibility to maximize shareholder value and therefore, any activities that do otherwise are wrong. However, this is a wrong and narrow-minded belief because corporate social

Exploring Human Eyes Conversion of Visible Light Into Neural Activity Essay

Exploring Human Eyes Conversion of Visible Light Into Neural Activity and Conveying of Visual Information into Visual Cortex - Essay Example Light rays first come in contact with cornea which helps in maintaining the anterior chamber of the eye. The light rays travel via small hole known as a pupil , it contains iris muscles in its surrounding which later pass on to the lens, it aids in converging the beam of light to focus the object depending on the distance. (SK277 Course Team, 2004, p.63) This phenomenon is also known as accommodation reflex. Human eye comprises of two chambers namely the anterior chamber and posterior chamber. ... The diameter of the aperture is enhanced by the activity of radial muscle, whereas as the diameter is decreased when circular muscles act. The image is finally produced on the retina which is made up of several distinct layers, it also possesses receptors for light known as photoreceptors. (SK277 Course Team, 2004, p.63) Before the formation of the image, the light has to pass through the several layers and receptors present in the retina. These photoreceptors can be categorized as rods and cones. Both rods and cons have a distinct function. Data gathered from the rods play a vital role in night vision.These receptors are highly sensitive to the low level of light and are unable to give the details of the object at night. Due to this fact, we can see objects more clearly during daytime as compared to the night. Whereas, cons are responsible for viewing the object during the daytime. The photopigment that is present within rods and cons are capable of absorbing light in them. These pi gments are 125 million in numbers and are made up of a protein known as opsin; they also carry a chemical named as retinene (SK277 Course Team, 2004, p.64) The role of this photoreceptor is to convert the energy generated from the light into biochemical signals via electrical activity which in the end reaches retinal ganglion cells. These cells take the information to the brain for final processing. Now axons present in retinal ganglion cells leads to the production of the optic nerve and optic chiasm, it has overlapping fibers forming optic tract, they end up as a lateral geniculate nucleus in the area of the thalamus. (SK277 Course Team, 2004, p.68) Later, the signals are transferred to the primary visual cortex and secondary visual area. The processing of visual